Become a new biz whizz and attract the right clients, your way

Strategic new business support for quietly brilliant agency leaders.

You want to build a more reliable, sustainable and enjoyable new business engine - even if you’re not naturally into selling.

Gunpowder is led by me, Lucy Mann. Having worked in agency new business for nearly thirty years, I want to share my strategy, methodology and ethos with ambitious agency people who want a more effective and less stressful way of tackling new business. 

I call this thinking Small Spark Theory®. It’s a more measured approach based on marginal gains. I know it works, so I want to share it with amazing agency minds to help them attract, win and grow game-changing client relationships.

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New Business Consulting

Define and refine your new business and marketing strategies and plans with expert support by your side as you put Small Spark Theory® into action.

Client Development Consulting

Unlock revenue potential with your existing clients whilst building advocacy, generating referrals and  recommendations using Small Spark Theory®.

Small Spark Theory® Podcast

Sit back and soak in amazing new business advice from some of the agency world’s best brains, from pitching to procurement, positioning to propositions – and beyond.

Happy clients,
kind words

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Lucy has a wealth of experience she can draw on and a way of communicating that really helps. She is a real asset – an advisor who really does know what makes a difference and how to do it.

Paul Smith, Net Efficiency

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Lucy was great to work with and made an immediate impact. She is hugely generous with her advice, networks and support. She really cares about her clients’ agencies and it shows in how much commitment she brings.

Kevin Waudby, Good Innovation

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I can’t recommend Lucy highly enough. I’ve had the pleasure of working with her for over a year now and the results of her advice have been transformational for my business.

James Haycock, AdaptiveLab

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