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Gunpowder is led by me, Lucy Mann. Having worked in agency new business for nearly thirty years, I want to share my strategy, methodology and ethos with ambitious agency people who want a more effective and less stressful way of tackling new business.
I call this thinking Small Spark Theory®. It’s a more measured approach based on marginal gains. I know it works, so I want to share it with amazing agency minds to help them attract, win and grow game-changing client relationships.
Define and refine your new business and marketing strategies and plans with expert support by your side as you put Small Spark Theory® into action.
Unlock revenue potential with your existing clients whilst building advocacy, generating referrals and recommendations using Small Spark Theory®.
Sit back and soak in amazing new business advice from some of the agency world’s best brains, from pitching to procurement, positioning to propositions – and beyond.
Paul Smith, Net Efficiency
Kevin Waudby, Good Innovation
James Haycock, AdaptiveLab
