Dear prospect, my name is Lucy, I’m writing to introduce…….
And so it goes, the new business email, putting the fear into agency folk across the land.
It’s no surprise. For many people, selling isn’t something that comes naturally. And trying to sell yourself, or your agency, in a blank email window while the cursor blinks impatiently back at you, is no mean feat. In my experience, many best laid plans to contact a painstakingly researched list of prospects stall at this point, or we manage to email a few, wring our hands, get no response, swear a bit and then give up.
Sound familiar? Then this episode is for you. Kimi Gilbert is Director of Training & Development at new business agency The Future Factory and trains her team, and agencies of all disciplines, in the art of writing new business emails that work.
Kimi joins me to share her top tips for getting email cut-through, based on years of data and client feedback. If you’re looking for a way to make marginal gains into your new business performance then this is the perfect place to start.
As always we have a competition for you, we’ll be giving away a copy of Kimi’s recommended book: You Are a Message: Meditations for the Creative Entrepreneur by Guillaume Wolf – simply listen in to find out how to win.
The next Winning New Business via Email course takes place in March, places are limited but you can find out more information or book tickets here.