We’ve touched on the subject of procurement over a number of episodes in this series so far, and it’s a topic I wanted to come back to and delve a little deeper.
Much of the time I deal with small to medium sized agencies, all specialists in their respective fields, many of whom are working with large brand owners with significant purchasing power. Such accounts can be transformative for an agency looking to grow – the opportunity to do the kind of work that is high profile enough that in turn, it will attract more, equally prestigious new work. But these relationships are not without risk.
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