The podcasting juggernaut shows no sign of slowing. Four years ago, when we started planning the idea behind Small Spark Theory I thought we were too late to the party. Yet here we are now and with Apple estimating some 1 million active shows and over 30 million episodes on iTunes (double the figure in 2018), it would seem that audio content is still very much a thing.
But what about podcasting in a B2B context, and more specifically how does it fit into an agency new business and marketing plan? Is it just a shiny new thing or can it really deliver new business?
I noticed a number of new agency podcasts popping up this year so thought it might be time to explore if and how this channel can add value.
And who better to join me? Small Spark Theory’s very own producer and editor, Isabelle Jarvis. Izzy has been the driving force behind this podcast since its inception and has gone on to produce, edit and advise on a variety of other shows.
In this episode, we discuss the need for strategy (spoiler alert – it’s your ideas and content that are important, the podcast is simply a different channel to allow those ideas to live in another format), thoughts on formatting and make sense of the technical implications.
The recording, hosting and editing tech mentioned in this episode is as follows: