In previous episodes we’ve tackled various aspects of pitching and presenting, specifically with Tony Spong from AAR (episode 10) and Catherine Allison at Master the Art (episodes 3 and 33). In those discussions we concentrated largely on our behaviour – our pitching processes, how we question, how we listen. But the area we didn’t really touch on is our presentation materials.
We’ve all heard the statistics about how much of our verbal vs visual communication is heard and seen, but at a time when we are mostly communicating through a Zoom window and many of the other subtle body language cues are missing, the pressure is on to make sure our presentation materials are working harder than ever.
And as a marginal gains exercise, this one is a whopper! Presentation decks are so often overlooked, either hastily rehashed or totally over engineered. Time spent rethinking how we approach this vital part of our new business armoury is undoubtedly time well spent.
So who better to unpick this than presentation expert Shan Preddy. Design Business Association members will know Shan well as a founder member of the Experts Register and trainer and advisor to swathes of organisations across the sector.
Listen in to hear Shan’s best tips and tricks for powerful presentations (and a bonus insight into the communication skills of the new US Vice President-Elect….!)
Shan’s recommended read is Slide:ology by Nancy Duarte.