What can we expect in 2022?

Rory Spence | The Wow Company

So here we are in 2022.

I’m not really one for resolutions, but there is something about a new year that makes me want to clear the decks, remove distractions and create a renewed sense of focus. A new notebook and a tidy Dropbox tend to help but I find data the most useful tool. Whether that’s marketing data, new business pipeline analysis or attributing the source of new client wins, good data removes emotion and really allows us to identify marginal gains.

With this in mind I wanted our first episode of the year to focus on agency performance data – and who better to talk to than The Wow Company.

This year, Wow launches the 10th annual BenchPress report, the largest survey of independent agencies in the UK, so I invited Rory Spence to join me to pick through a decade of statistics and uncover the insights that can give us confidence – or caution – for the year ahead.

Spoiler alert – you might need to increase your prices!

Whatever your agency plans are for this year I hope you are feeling refreshed, energised and inspired. Let’s make 2022 one to remember.

You can find all the previous BenchPress reports here and contribute to the 2022 report here.

Rory’s recommended read is I’m an Agency Owner, Get Me Out of Here by Jonathan Leafe.