It’s been a while since we talked about new business talent on this podcast. But after a bumpy couple of years, it seems like the right time to shine a spotlight on the superstars in our industry who willingly show up every day to seek out new clients for their agencies.
I wrote about the challenges for new business practitioners for Mental Health Awareness Week, highlighting the importance of getting the right support in place to retain our industry talent. So I was delighted to chat to Adam Graham about his new business community, BD Matters.
Together we discuss the highs and lows of marketing and prospecting, managing expectations, the power of community and share some top tips for agency owners looking to support their new business folk.
Adam’s recommended read is a Small Spark Theory favourite, To Sell Is Human by Daniel Pink. Join in the conversation on Twitter, LinkedIn or Instagram using #smallsparktheory for your chance to win a copy.