Mark Wilson Futurestate Design


Market relevance

Mark Wilson | Futurestate Design

Any regular listeners to this podcast will know that I love agencies. I have a deep fascination for the dynamics of what are often small businesses, almost always servicing larger organisations and adapting to the continually shifting sands of markets, consumer behaviour, the economy, competitors – and of course, technology.

In this episode I discuss the challenges of maintaining relevance with the brilliant Mark Wilson, one half of the agency previously known as Wilson Fletcher, newly rebranded as Futurestate Design.

How do you decide when to transform? When to stick and when to twist? How to you find the language to articulate your offer when technology moves so fast that ‘digital’ is no longer helpful.

As always we are giving away a copy of Mark’s recommended read: No Rules Rules by Reed Hastings and Erin Meyer. Listen in to find out how to win.

Also mentioned in this episode is Mark’s own book Futurestate Design: How to step out of the past to create a business fit for the future.

Powerful by Patty McCord

For more book recommendations – check out the Small Spark Theory® Library

This episode is sponsored by E2M, the #1 white label digital agency partner. Visit to enjoy 20% discount on your first month.  

Additional music: “Show Me” by Josh Woodward