Understanding how clients are buying agency services is fundamental to how we shape our new business and marketing strategies and processes.
In recent episodes we’ve heard perspectives from procurement expert Tina Fegent and lead generation expert Alex Sibille, so it feels only fitting to add an intermediary point of view into the mix.
Dominic Glenn heads up the Brand Services offer at Ingenuity and joins us to share insights gleaned from years of client / agency speed dating events and helping brands navigate the agency landscape, either to build an entire roster or solve a particular knotty challenge.
As always there are marginal gains aplenty and a book competition. Listen in for your chance to win a copy of Brothers Emanuel by Ezekiel J. Emanuel.
Do feel free to get in touch with Dominic via LinkedIn to introduce your agency!
Also mentioned in this episode: