Kat Thay Katalyst
The Tipping Point Malcolm Gladwell


Winning new business in the US

Kat Thay | Katalyst

How much of your agency revenue comes from overseas clients? Did you know that the US is the largest recipient of UK exports, receiving £3.9bn worth of advertising and market research services, – a value that has more than tripled since 2020?

In this episode I chat to Kat Thay, co-founder of K&C and co-president of the Austin Advertising Federation. Since moving to Texas in 2018 Kat’s flair for research, networking and connecting talent has revealed lucrative opportunities for UK agencies looking either to break into the US or expand their existing US revenues.

Building on this insight, Katalyst now supports agencies to confidently navigate and succeed in the US market. We discuss the perceptions of cost and quality of UK creativity and the industry and state-specific nuances of doing business overseas.

We’ll be giving away a copy of Kat’s recommended read: The Tipping Point by Malcolm Gladwell. Listen in to find out how to win.

This episode is sponsored by E2M, the #1 white label digital agency partner. Visit https://www.e2msolutions.com/smallsparktheory/ to enjoy 20% discount on your first month.  

The Tipping Point Malcolm Gladwell