Joe Ardeeser Smart Pricing Table


Winning proposals

Joe Ardeeser | Smart Pricing Table

December 2023 marks seven years of Small Spark Theory. Mindblowing then that’s it’s taken this long for a dedicated episode on the topic of proposals – such a crucial element of the new business process but a perennial pain point all the same. 

Joe Ardeeser was so determined to find a better solution for turning around compelling proposals for his digital agency that he designed his own software. And so Smart Pricing Table was born. 

Joe joins me in this episode to discuss the thinking behind the software; the power of packaged services; the proposal as a collaborative tool between agency and prospect and Joe’s love of marginal gains. 

As always we’ll be giving away a copy of Joe’s recommended read: Good to Great by Jim Collins. Listen in to find out how to win. 

Also mentioned in this episode:

10 Rules Every Agency Must Follow For Winning Proposals

Built to Last by Jim Collins

Sell Like Crazy by Sabri Suby

Thanks for listening this year. We’ll be back in 2024 with more conversations and more marginal gains designed to help you attract and win more business. 

Enjoy the festive season!

This episode is sponsored by E2M, the #1 white label digital agency partner. Visit to enjoy 20% discount on your first month.