December 2023 marks seven years of Small Spark Theory. Mindblowing then that’s it’s taken this long for a dedicated episode on the topic of proposals – such a crucial element of the new business process but a perennial pain point all the same.
Joe joins me in this episode to discuss the thinking behind the software; the power of packaged services; the proposal as a collaborative tool between agency and prospect and Joe’s love of marginal gains.
As always we’ll be giving away a copy of Joe’s recommended read: Good to Great by Jim Collins. Listen in to find out how to win.
Also mentioned in this episode:
Thanks for listening this year. We’ll be back in 2024 with more conversations and more marginal gains designed to help you attract and win more business.
Enjoy the festive season!